Carlos Franceschi, CEO of Casa Franceschi, deliberated the future strategy for their family-owned cocoa business, Grupo San José, amidst its historical success and challenges. As a B-Corp, Casa Franceschi stood at the crossroads of ambitious expansion and the need to maintain its commitment to social and environmental standards, particularly in the dynamic cocoa markets of Venezuela, Ecuador, and Peru. Facing an upcoming Board of Directors' meeting, Carlos weighed the options of focusing on operational efficiency, market expansion, attracting new investors, and fulfilling B-Corp certification requirements to achieve the company's goal of doubling cocoa sales by 2025.